03 January 2012

ANIMATED Creativity Toolkit online!

Through this final publication, the partners of the Animated Learning Partnership wish to share working  methods that engage communities to participate in the multicultural, creative economy of Europe. We have sought to reflect upon the feedback we have received in the course of the past two years, as colleagues and partners enjoyed immediate exposure to new insights and effective practices presented to them by partners from Bulgaria, Hungary and Germany. Professionals who favour innovation through culture will, hopefully, learn from the pages that follow exactly how those objectives developed in terms of EU Informal Learning Life Long Learning objectives.

Methodology: the ANIMATED partnership applied a very simple approach - each partner exposed their colleagues and partners to a specific methodology, policy and practice that focused on expanding creative and inter-cultural skills through cultural production. Concrete elements of CREATIVE STRATEGIES relevant to the EU are analysed in this toolkit. Each topic has a general section (theory) followed by a specific example (practice). On the final pages, useful links related to the topics will help readers to continue their professional development in these areas. As beneficiaries of the ANIMATED Creativity Toolkit, you can learn to plan and organise informal learning events. You will be able to move high level products and professionals in arts and culture towards practise-based informal learning involving adults and kids. An animated cultural experience is the future.

Petya Koleva, Tijana Stepanović, Marina Sorbello
Steering Group of Animated


The ANIMATED Creativity Toolkit is a product of ANIMATED 2009 - 2011 
(GRU 2009-1-IT2-GRU06-06530)
The ANIMATED Learning Partnership is a capacity building and creativity project resulting from the cooperation between Intercultura Consult (Sofia), uqbar e.V. (Berlin) and VIVO Foundation (Budapest). ANIMATED is supported by the EC Life Long Learning - Grundtvig Programme.

Steering Group / Editorial Committee
Petya Koleva, Intercultura Consult, Sofia
Marina Sorbello, uqbar e.V., Berlin
Tijana Stepanović, VIVO Foundation, Budapest

Copy editing
Judit Szalipszki, VIVO Foundation, Budapest
Yvetta Koleva, Intercultura Consult, Sofia
Fiona Stewart

Graphic design / Layout
Eps51, Berlin (www.eps51.com)

© 2011, Intercultura Consult (Sofia), uqbar e.V. (Berlin), VIVO Foundation (Budapest)

This project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

26 May 2011

Mobility and Movement -23 June – July 3, 2011 - Byala, Bulgaria

Various aspects of the globalized world affect cultural practices today. Phenomena of movement and mobility are objects to aesthetic perception, the arts, artistic and cultural dialogue and the management of local communities and creative processes. This final international event of ANIMATED will unfold on key themes that became central to the analysis and workshops conducted in the project. Two parallel platforms will enrich each other in addressing them.
Culture Community Centre, Byala, public spaces Byala, Byala galleries and museum.

Hosted by Intercultura Consult, partner of ANIMATED and with the kind support of Byala Municipality, Varna region, Black Sea Coast, Bulgaria.

23 June – July 3, 2011 - the international artistic platform will start with have a launch and end with a final presentation including daily interim interventions in public space. Ten artists curated by uqbar and invited colleagues from Hungary, Germany, Ukraine, Denmark, Spain and Bulgaria will work in the mode of a summer camp that lasts ten days. They will use artistic processes and the multicultural location of Byala to deal with topics such as tourism, space, cultural diversity and landscape, and transient states. On the photo –Transient Spaces summer camp 2009. http://www.transientspaces.org/.

July 1, 2010 - International arts and culture manager seminar will gather participants from Bulgaria, Germany, Hungary, Germany, Ukraine, Denmark, Spain and Bulgaria. They will work informally through the days, running workshops and a one day public presentation focusing on aspects of movement and intercultural dialogue. It will address emerging overlaps of the arts management, community management and cultural management. Useful tools for cultural administrators will be presented that focus on arts marketing, arts programming and audience development. The program foresees input from guest speakers and specialist from the European Community and neighboring regions on the Black Sea Coast. The program of includes also two presentations of products created by ANIMATED.
For further information please email contacts@inter-cultura.eu.

20 May 2011

Analysis 4 in Berlin - Ways of unbounded communication

Organized by Uqbar from 4 to 7 May 2011

The aim of Analysis 4 in Berlin from 4 to 7 May 2011 was to learn about the physical, cultural and informational accessibility of the museums in Berlin. The group visited the Neues Museum and the Pergamonmuseum, while at the Jüdisches Museum there was a meeting with a representative of the museum education department there who presented their accessibility programmes and future plans.

Socially disadvantaged groups mean a major aspect of cultural accessibility. Deriving primarily from the phenomena of migration and emigration, discussions and presentations at Uqbar raised the problematic issues emerging from social disadvantages and provided some possible answers for these situations.

Programmes fostering accessibility or reflecting on cultural and social diversity are of vital importance in the field of cultural access and Lifelong Learning. These are the two main topics that the two Budapest events organised by the VIVO Foundation in collaboration with the Ludwig Museum - Museum of Contemporary Art as well as Analysis 4 in Berlin were focused on. Discussing these matters proved to be a very useful experience, which should be beneficial in shaping future accessibility programmes and strategies.

12 May 2011

Report_ Analysis 3 - Audience Developement and Culture programming

The partners in the project ANIMATED GRU 2009-1-IT2-GRU06-06530 4 Intercultura Consult and our host – Sofia City Art Gallery thank all thirty-seven participants for sparing some sunny hours on a Friday morning and dedicating time to discuss openly some of the central issues regarding culture and the city today!

Our guest lecturers on April 1, 2011 were Ms. Dorothea Kolland and Ms. Patricia Piringer.
They gave wonderful presentations and eagerly explored the arts scene in Sofia outside the programme.

It was a pleasure to have a chance to share openly some concerns about “the gap that is opening between creators and participants” in the cultural process, to discuss the interrelation between “real and virtual audiences” and analyse the “assessment of project sustainability and public appreciation”; to consider the “effective stages at which public involvement should start” when one plans an artistic project or a cultural event!(PDF presentations were circulated to the participants and are available upon request!).

The lively discussion with the participants (and among them) testifies to the fact that the topics of “Audience Development” and “Culture Programming” are important to the European professional context at both municipalities and cultural organizations level and moreover to Sofia as a candidate city for European Capital of Culture! The format of this meeting was geared towards close analysis and a discussion.

That is why we appreciated the involvement of a diverse Bulgarian network of arts professionals and cultural managers. To further our professional cooperation The ANIMATED partners are working on combining conclusions from this analysis and the other 2 sessions in 2011 in out final report of the project.

We were pleased that stakeholders from the various aspects in which culture is important took part in the event– the vice mayor responsible for Culture, representatives of the Sofia City municipal committee on Culture , of the Sofia Culture programme, of the Ministry of Culture department for Communication, the Ministry of Youth and Sports, managers and arts professionals from Museums and art galleries, independent artists and artist initiatives, journalists.
The ANIMATED partners look forward to welcoming you again in Bulgaria on June 23 in Byala, Black Sea Coast Bulgaria!

19 April 2011

Analysis 2 in Budapest – A Summary

As an event of Animated workshops funded by European Commission, Education and Culture DG (Grundtvig Programme), VIVO Foundation in collaboration with Ludwig Museum - Museum of Contemporary Art organized a two-day lifelong learning discussion (Analysis 2) focusing on the needs of different target groups at museums and other cultural institutions, which took place in Budapest from the 10 to 11 March 2011.

Talks and discussions on the first day of the programme were held at Ludwig Museum, where in her introduction Tijana Stepanovic, president of VIVO Foundation talked about the main topic of Analysis 2, i.e. how to face the various challenges emerging in outreach programmes for different target groups, such as unemployed or retired people.

Nikolett Koruhely, art historian and art mediator elicited the interesting fact that though it might seem adequate, such a complex category as the unemployed should not be regarded as a coherent target group. Instead, she emphasized the significance to identify smaller units and to differentiate when addressing them.

Orsolya Barabassy, associate of the education department at Ludwig Museum gave a presentation on two of the Museum’s programmes. She summarized the benefits and the experiences of ‘Teacher’s Tuesdays’, a regular workshop for teachers and educators, and ‘LumiMini’, a series especially for families with young children. Emőke Ferenczi, art historian, art mediator presented Ludwig Museum’s educational project for senior visitors entitled ‘A Cup of Tea in Good Company’.

Tijana Stepanovic, president of VIVO Foundation described network building strategies, emphasizing the significance of international networks in the cultural sector and introducing thecuratorial visitor program of ACAX

Agency for Contemporary Art Exchange. Judit Szalipszki, VIVO’s board member presented three case studies of participatory practices, i.e the Garage Festival at Dunaújváros, Hungary by Technica Schweiz, recent projects of Krétakör and the future network of community gardens in Budapest. Katharina Dietz, a guest from Germany spoke about a project work involving children, youth and cultural pedagogy, realized at dokumenta12 in Germany, 2007 (‘Aushecken - Raum für Kinder und Jugendliche’).

After a guided tour at the Kind of Change – New Acquisitions 2009–2011 exhibition, an informal discussion, moderated by Orsolya Barabassy and Judit Szalipszki closed the programme. The presentations on the first day of Analysis 2 were aimed at demonstrating the importance of understanding the different needs, motivations and interests of various target groups in order to successfully integrate them into suitable educational programmes.

On the second day, the day of “best practices”, participants visited LudwigInzert and Trafó House of Contemporary Art where they got a glimpse of the strategies to reach the people living in the 8th district of Budapest. This rather varied district that has dozens of socio-cultural difficulties and tensions is also full of places dedicated to dance, theater, visual arts, literature and music. We were delighted to have international guests such as Katharina Dietz, Alessandra Pace, Nadezhda Savova from Germany and Bulgaria at this particular event.

Related links

LudwigInzert at Ludwig Museum’s website
Trafo House of Contemporary Art
ACAX | Agency for Contemporary Art Exchange
Ludwig Museum – Museum of Contemporary Art

Presentation by Judit Szalipszki: Participatory practices - involving local communities.

Three case studies: the Garage Festival at Dunaújváros by Technica Schweiz; recent projects of Krétakör (in cooperation with Káva Cultural Group) and the future network of community gardens in Budapest (organized by Böske, supported by the Hungarian Contemporary Architecture Centre)

For Judit Szalipszki’s presentation at http://prezi.com, click here.

Presentation by Katharina Dietz
aushecken – Hatching Ideas – for children’s and youth groups (aushecken - Raum für Kinder und Jugendliche auf der documenta 12)

About programmes for the unemployed

Social inclusion programme, Museum of London
The Sobriety project, The Waterways Museum and Adventure Centre

18 March 2011

Audience development and Cultural Programming

April 1, 2011 - Analysis 3 - Sofia, BULGARIA

Organised by Intercultura Consult with the kind support of Sofia City Art Gallery

This one day symposium addresses cultural managers, policy makers, local authorities and administrators in municipal organizations involved with programming artistic and cultural events. The interactive program is composed of presentations; question and answer sessions, demonstrations of practice and group work.We bring together the perspectives and experiences of professionals from Germany, Hungary and Bulgaria.
TOPICS include: youth culture, community based arts, cultural diversity, social inclusion and culture access, social impact of the arts, valuation of arts long-term impact on local development, informal education, etc.


09.00 - registration of participants

10.00 - Session 1 Audience Development – the role of cultural organizations and arts initiatives
Inroduction by by Ms. Patricia Piringer, Communications Department office, Ludwig Museum, http://www.ludwigmuseum.hu/
11.00 - Session 2 Cultural Programming – local policy and the evaluation of artistic quality and cultural impact on local development

Introduction by - Dorothea Kolland, Dr. Phil., director of cultural affairs in Berlin-Neukölln (called „the Bronx of Berlin“), Member of the German board of „Kulturpolitische Gesellschaft, member of the board of “Rat für die Künste” in Berlin, expert of the Council of Europe. http://www.kultur-neukoelln.de/

13.00 - Interactive session moderated by Petya Koleva, Intercultura Consult
14.00 Closing plenary


Berlin Neukölln - intercultural city
Relationship between Museums and Municipalities: White Paper
The Ludwig Museum presents: LudwigInzert at Józsefvárosi Gallery -new external project space at the legendary Józsefváros Gallery

ANIMATED international output:
ANALYSES: June 23 - July 1, 2011 - Movement and Mobility - Byala, Bulgaria; April 1, 2011 Audience Development and Culture Programming, Sofia, Bulgaria; May 5, 2011, Artist’s talk, Berlin, Germany; March11, 2011 - LLL Programs in Museums and cultural institutions – Budapest, Hungary ; October 9, 2010, “Small Structures are Beautiful - transient spaces analysis” –Berlin, Germany;
WORKSHOPS : June 2010 - For what it’s worth Culture Valuation, Berlin; March 2010 -
Animated Museum – Culture Access, Budapest; December 2009 - Culture
Innovation Strategies and So­fia Operators; November 2009 – Berlin Independents.

14 February 2011


Organized by VIVO Foundation in collaboration with Ludwig Museum - Museum of Contemporary Art
10 – 11 March 2011

Analysis venue
Ludwig Museum – Museum of Contemporary Art / Ludwig Studio, 2nd floor
Palace of Arts / 1 / Komor Marcell st. / Budapest / H-1095
Hosted by VIVO, partner of ANIMATED and

Analysis’ key ideas and goals

In the past years, the term “lifelong learning” has become a key expression of basically all fields of education and programs fostering a lifelong self-development attitude and emphasizing it’s increasing importance.

The arts have the potential of mediating different images of cultures and illuminating our understanding of society, thus contributing to the complex network of relationships between people and their environment. Life-long learning through artistic and cultural activities is one of the most effective ways of becoming involved in the community. As mediators of knowledge and cultural heritage and resources of inspiration, cultural institutions, including museums should inevitably play a specific and vital role in this process.

It is significant to understand the special needs, motivations and interests of different target groups to involve them into the education programs. Successful informal learning (IL) strategies today are found when the specificities of the museum or the gallery are combined with audience development strategies. Typically they combat alienation and introduce methodologies of developing creativity through culture and the arts. The social aspect of intergenerational learning links human intelligence and technological awareness to social interaction. These assets rank high on the pleasure ratings of cultural experiences.

At the workshop in Budapest we present and discuss a range of Hungarian and European projects and case studies of successful practices and innovative possibilities of Lifelong Learning programmes in the field of culture.

PROGRAM 10.03.2011

10.00 – 10.30 Welcome coffee and tea

10.30 – 11.00 Welcome and Introduction by Tijana Stepanovic, president of VIVO and Orsolya Barabassy, art mediator of Ludwig Museum

Input I: Orsolya Barabassy (education dept. of Ludwig Museum):
Generation Next.
About Ludwig’s Summer Camps for teens, Ped.Tuesdays for teachers and educators and LumiMini series for families with young children
Input II: Emőke Ferenczi (art historian, art mediator):
A Cup of Tea in Good Company.
Education project for the senior visitors.
Input III: Nikolett Koruhely (art historian, art mediator):
How to involve unemployed people into art education?
Education projects for unemployed people.

Judit Szalipszki (VIVO, board member):
Participatory practices - involving local communities.
Three case studies: the Garage Festival of Dunaújváros by Technica Schweiz; recent projects of Krétakör (in cooperation with Káva Cultural Group) and the future network of community gardens in Budapest (organized by Böske, supported by the Hungarian Contemporary Architecture Centre)

12.30-13.00 Tijana Stepanovic (VIVO, president):
Informal and professional networks in the international cultural sector.
Network building strategies and the importance of informal channels.

13.00 – 14.00 Lunch break

14.00 – 15.00 Maria Vassileva, Chief Curator, Sofia City Art Gallery, Bulgaria
Contemporary art: pushing the museum borders

15.00 – 16.30 Debate moderated by Orsolya Barabassy and Tijana Stepanovic


11.00 – 12.00
Visit: LudwigInzert
Host: Veronika Lájer, leader of LudwigInzert
Topic: Audience development: vulnerable groups of the society

Opening in June 2010, Ludwig Inzert is Ludwig Museum’s new external project space at the legendary Józsefváros Gallery, former basis of different consecutive experimental art circles. By launching LudwigInzert, the Ludwig Museum would like to foster a lively relationship with the surrounding city and its residents, while expanding the spectrum of artistic practices represented by its collection and temporary exhibitions.
Veronika Lájer will introduce the institution, and its strategies to reach the people living in the neighbourhood: in the 8th district of Budapest characterised by serious socio-cultural conflicts.

13.00 – 14.00
Visit: Trafó House of Contemporary Art
Host: Áron Fenyvesi, curator of the Trafó Gallery

Trafó is an institution, a building, a place, a medium, an intellectual adventure, a risk and a possibility. It is a house that belongs to the contemporary arts; a place where life speaks about dance, theater, visual arts, literature and music; a theater, which has no company, and where the viewer is equal with the created opportunity. Trafó is a place where emotion is allowed more space than usual alongside abstraction, a place through which we can look out into the world.