AUDIENCE DEVELOPMENT in CULTURE ACCESS

The Ludwig Museum – Museum of Contemporary Art and Vivo Foundation decided on the topic of CULTURE ACCESS as it not only coincides with the core principle of the museum to provide physical and intellectual access to the widest audiences but also fits in with the framework of the Grundtvig Lifelong Learning Programme objectives. The training has shown us that‚ CULTURE ACCESS‘ is a field of exploration to be further explored and with a lot of potential. It is associated with the broader theme of the 2010 theme of the European Year for Combating Poverty and Social Exclusion. http://europa.eu/rapid/pressReleasesAction.do?reference=IP/07/1905&format=HTML&aged=0&language
While operating in different organisational forms Uqbar, Intercultura Consult and Vivo Foundation the learning exchange proved to be relevant for all three partners.

In the example of the ABITLITY PARK, the roles of educators and learners are reversed so that visitors to the adventure park are trained by qualified people whose ‘disabilities’ are transformed to the positive sign of an ability to share a world of experience otherwise unexplored in public. www.abilitypark.hu/home/english/
The partners/learners analysed methods and possibilities for improving the offer to young and mixed audiences and finding the partners that help expand the portfolio of services in galleries and museums .

BEST PRACTICE EXAMPLES WERE SHARED BY:
Skanzen Museum (Hungarian Open-air Ethnic Museum) on postgraduate courses offered by the Skanzen (Éva Csesznák); the Museum of Fine Arts Budapest (Zoltán Bartos); Ludwig Museum Budapest (Rita Farkas and Henrietta Szira ). The meeting with the Director of the LUDWIG MUSEUM, Barnabas Bencsik, and with the key experts in the educational department among whom Orsolya Barabassy, Rita Farkas and Eszter Arvai was valuable to understanding their EU/local audience development policy. A partner meeting between a representative of the Observatory of Culture Economics Sofia and the Regional Observatory on Financing Culture in East-Central Europe, The Budapest Observatory expert, started an exchange of professional ideas to be continued in Sofia. A guided tour in the exhibition “Transitland” - Video Art from Central and Eastern Europe 1989 – 2009 http://transitland.eu/ was part of the programme.

The workshop offered a variety of programmes and a whole day conference, which attracted over 70 participants from different Hungarian cultural organisations, public and private institutions, along with the press. ANIMATED partnership guests were also Marina Sorbello, Antje Weitzel, Dorothee Bienert, Mona Jas, Ulrike Solbrig from Berlin and Aleksandra Nalbantova, Zhivka Janakieva-Nacheva, Diana Andreeva, Iveta Koleva, Ivan Dobrev and Georgi Iliev from Sofia and Stara Zagora.